Custom Website Development
For projects that have outgrown templates.
Some businesses need more than a marketing site. They need platforms that handle complex content, integrate with other systems, support real user journeys, and perform under pressure. That's what we build.
We work with React, Next.js, Sanity CMS, and TypeScript — a stack chosen for performance, flexibility, and long-term maintainability. Everything is custom, because the problems we're solving are specific to each business.
When Custom is the Right Call
Not every project needs a custom build. But if you're dealing with any of the following, it's probably time:
Your content is complex — multiple content types, structured data, relationships between different kinds of information. A page builder won't cut it.
You need real functionality — calculators, booking systems, dashboards, user accounts, third-party integrations. Things that go beyond what a CMS plugin can handle reliably.
Performance matters to your business — you're in e-commerce, lead generation, or any space where page speed directly affects revenue.
You've outgrown your current platform — you're hitting limitations with your existing site and patching things together with workarounds.
You're building something new — a product, a platform, a venture that doesn't fit neatly into an existing template or framework.
Sometimes a platform build is the better fit. See our Webflow development work →
What We Build With
- Next.js
- Handles server-side rendering, routing, and performance optimisation. It's the framework behind some of the fastest sites on the web, and it gives us the flexibility to build anything from a content-heavy marketing site to a full web application.
- Sanity CMS
- A headless content management system we configure specifically for each project. Unlike traditional CMSs, it doesn't dictate how the front end works. Your content team gets an editing experience designed around their actual workflow — not a generic admin panel.
- TypeScript
- Adds type safety across the entire codebase. In practical terms: fewer bugs, easier maintenance, and more confidence when we — or another developer down the line — need to make changes.
Built to Last
We think about what happens after launch. Code is documented. Content management is intuitive. The architecture supports future changes without requiring a rebuild.
When we hand over a project, you're not locked into coming back to us for every small change. The site works for you independently. And if you do want to extend it later, the foundation is there.
Projects
Investr by Mike Greer →
A property investment platform built on Next.js and Sanity, with HubSpot integration and custom interactive tools. Conversion-focused architecture designed in collaboration with Strategy and McCarthy.
NZ Institute of Management →
A modular, content-rich platform with a custom booking system, built on Next.js and Sanity. Designed to handle complex course scheduling while keeping the editing experience simple.
Need a build partner for a custom project at your agency? See how we work with agencies →
Not sure if your project needs a custom build?